Wednesday, 17 March 2010



Candy (2006) - is a romance film that surrounds heroin addiction. It has several features that I am interested in for my coursework.  The serenity that is present in the trailer reflects the positive traits that drugs have on relationships, and it also shows the downfall of romance when afflicted by drugs. In the trailer it attempts to promote the film by saying it is based on a very successful book by Luke Davies, and that it is from the acclaimed director Niel Armfield - and also that it had been a highlighted film at the berlin film festival. It then plays a series of shots varying from close ups of the characters when they are showing romantic shots, underwater shots, mid range shots, birds eye view shots (of the ride they go on), and other shots that reflect the positive aspects of drugs. at 1.05 the film changes and shows the downfall of drugs on candys family and on the relationship of the two main characters. After the short montage of negative aspects, the trailer then continues and shows a mix of scenes until it ends.
The music in the trailer is used to reflect the peace and tranquility that comes with people who take drugs early on - however the music then feels quite nauseous when you see the downward spiral the characters go down in the film.






The poster of the film only really reflects the postive aspects of the relationship in the film. It shows the two characters embracing and showing commitment - however the "more is never enough" gives a hint towards what might become of the relationship. The characters look obsessed with each other and this itself might be another form of addiction the film will portray.

There are no front covers to magazines that are advertising the film so instead i will look at a film that is similar in genre that has been used on a front cover. I decided to analyse the trainspotting magazine. The film Trainspotting is 11 years old so the magazine isn't that relevant to today's front cover style. The design standards for today have changed dramatically.

Friday, 5 March 2010

In the trailer for Shutter Island, there are a lot of interesting features that are used to promote the film. The director's name; Martin Scorsese, stands out on its own as a promotion, because of his successful background. The basic outline of the story is described through using scenes from the film, in scenes with Leonardo Di Caprio and other supporting characters talking.

The music is non diagetic and is used in conjuction with the editing. The music gets faster and louder and the trailer progresses with the flashes of light and faster cuts.This is used for suspense and horror. There is diagetic sound being used with dialogue, wind, crashing and sea waves during the scenes trailer is setting the film. The editing is mostly montage cuts with lots of fade outs and ins to accompany it.

The camera shots used include close ups, which take up the majority of the shots, as the trailer portrays that the story is character driven, so using close ups shows that there is a lot of dialogue. The wide shots are used to display the environments. They are all used to show the scenery and the characters of the film to familiarise them with the audience, so they will see the film in the cinemas.